Web Commercials – Don’t be left behind!

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Welcome back to The Film Chic Blog!

Today we’re going to focus on Web Commercials and their growing presence on social media.  Web commercials are the best way for small and mid-sized companies to compete based on affordable video production.  The key is having a commercial that is relevant to your audience.  One good strategy is to start with entertainment to grab viewer attention, and then turn it into relevant information.  This concept is helpful when trying to compete with viewer engagement in a very stimulating social media environment.

There are tons, and tons, of benefits that we’ll go through in case you’re not already convinced Web Commercials are a vital piece to your marketing plan.

  1. Video is where your customers spend their time. There are over four billion views on YouTube per day, and about 1/3 of those will purchase after a video add. YouTube has more 18-49 year old viewers than any cable network.
  2. Competition is already using video. About 80% of senior executives report they are using video, and 90% are using social media as part of their marketing plan.
  3. Videos are searchable and easy to share. Visual content is 40x more likely to get shared on social media.
  4. Social media is live. You can get real time feedback and interaction with your customers. They can comment or respond online/social media.
  5. Videos entertain, inspire, and educate.
  6. Video lives forever, and cost effective.
  7. Conveys a huge amount of information in a short time. I once read a 30 second video can convey up to 800,000 words.
  8. Video is so mobile, and video accounts for 50% of mobile traffic.

The apex of sharing your commercial is on a cable network, but the costs can be steep for smaller business marketing plans. All social media advertising is significantly less than cable, and more targeted.  There are 4 million businesses already using targeted ads on Facebook.  These “boosts” help target the specific demographics and Facebook will then distribute your post for the paid duration using all of their analytics to seek potential customers.  Instagram and Twitter is more dominant with Millennials, however Facebook is still king with 1.7 active monthly users.  That’s almost a quarter of our population!  Anyone with an iPhone and internet access around the world could view your commercial, and make a purchase.

Being on the web allows people to easily read up/review the product, or service, before making a purchase. Using Web Commercials is useful to send traffic to your website, and generating purchases.  Brand awareness is the minimum benefit you’ll achieve with Web Commercials.  Contact The Film Chic today at thefilmchic@gmail.com to discuss you commercial needs and how we can assist you.  We focus on 30 and 60 second commercials to help set your business apart from others.

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Welcome back to The Film Chic Blog! Today we’re going to focus on Web Commercials and their growing presence on social media.  Web commercials are...